Otherside™ is a design and research lab exploring the intersection of technology, sustainable innovation and impact storytelling.

Otherside™ was founded by Emerson Holladay, a former member of the Microsoft Industrial Design team where he worked on gaming experiences, luxury devices, and the future of how we interact with technology.

We believe in the power of crafting the right questions, framing new perspectives in a world that's changing faster than ever. Our work aims to challenge industry standards, adopt new technologies, and have a lasting positive impact on people and planet.